Ten years ago, before social media existed, what do you think people would say if you told them that one day, it would be common practice for them to take pictures of their food and share it with their friends and followers online? Or, what do you think they would say if you told them that one day, they could do everything from making a reservation to turning the lights off in their home with the touch of a button on their cell phone? They would have told you that you’re crazy. The fact is that these activities and so many more that were once overwhelming, scary, and intimidating have now become common practices in our day-to-day lives. Not only that, but it would be difficult to picture our lives without them – and that is exactly where simple video is heading.
If you’re like most people, the words “simple” and “video” go together as well as oil and vinegar. The idea of standing in front of a camera is overwhelming and even if you get yourself there, what do you say? It’s normal to be intimidated when it comes to trying something new, but the truth is, if you’re not using video in your marketing, your losing customers to those who are. At Kick Start 2014, Ethan Beute from BombBomb joined us to share the power of video and how it can be used to grow your real estate business in the New Year. Keep reading to learn his top three takeaways as well as some tips for creating high quality videos you can make simply, and share easily.
If you still aren’t convinced you should be using video, we are going to kick off these takeaways with the number one reason you did anything in high school- because everyone’s doing it! Still not convinced? Luckily, Ethan provided us with the 3 C’s of video:
1.) Complete Communication
- Video is infused with non-verbal communication our brains are trained to respond to
- Video allows us to respond to that non-verbal communication that you can only get by being face to face with someone
- Video is a helpful tool to use as a secondary medium to support and compliment text, images, or blog posts
- This is a great way to bring a message to life and humanize it
- Video is a an effective way to use simple personal communication
- Instead of responding with eight paragraphs of text, why not create a 45 second video?
- Video is about being unique and making yourself stand out
2.) Simple Videos allow you to be there in person without actually being there in person.
At Kick Start, Ethan encouraged you to ask yourself some simple questions about building relationships. Do you get better results from sending a generic email, or by picking up the phone and speaking to them directly? Now let’s take that one step further. Do you get better results from speaking on the phone, or from having a face to face conversation? The answer is obvious, and the easy solution is simple video.
One of the best things about video is it can be shot at your own convenience, and watched at the viewer’s convenience. Let’s just say the person you are trying to reach hasn’t given you a number to reach them at, or maybe they are outside of their usual location. How do you make that connection with them that will make you stand above your competition? Creating a video is a great way to use the non-verbal communication our brains are trained to respond to that you can only get by being face to face with someone.
3.) It’s Simple.
If you are worried that you won’t be able to create high enough quality video, or that you don’t have the proper equipment to be successful, you are overthinking this. The idea is to simply use video to build a relationship based on the face to face interaction you get using video.
One thing that is important to remember is practice makes perfect. You may be nervous standing in front of the camera, and your first try may not have been perfect, but don’t give up! You can also be authentic and keep that important eye contact by steering clear of creating a script. Instead, make an outline with the important information you want to get across. This is a simple way to organize your thoughts and ensure you don’t forget anything.
Now that you have all the ingredients you need to implement video in your business for 2014, all you have to do is start doing it!