As a REALTOR®, you made a promise to uphold a strict code of ethics – to treat all clients equally, regardless of their race, colour, sex, religion, familial status, handicap, sexual orientation, national origin or gender identity. At RE/MAX, we strive for inclusivity by offering equal opportunities to all communities, doing our best to educate our network, and continuing to educate ourselves.
In order to put our best foot forward and continue our journey around inclusivity, we’d like to take a moment to define these important terms that we recognize are necessary to understand when starting your own journeys toward a more inclusive space.
Inclusivity: The practice or policy of providing equal access to opportunities and resources for people who might otherwise be excluded or marginalized, such as those having physical or mental disabilities or belonging to other minority groups.
Accessibility: the quality of being easily reached, entered, or used by people who have a disability.
Diversity: the practice or quality of including or involving people from a range of different social and ethnic backgrounds and of different genders, sexual orientations, etc.
Equality: the state of being equal, especially in status, rights, and opportunities.
Throughout the month of May, we will be focusing on and drawing awareness to accessibility inside and outside of the real estate industry. This year, we encourage you to join us in recognizing and celebrating National AccessAbility Week (NAAW) which runs from May 31st to June 4th.
We will highlight stories from our network that advocate for accessibility in real estate and share resources and information to keep you informed. In order to help you further drive change and promote inclusiveness & accessibility within your business, we’ve collected the following resources to help educate you and your office.
DID YOU KNOW
- According to the 2017 Canadian Survey on Disability, more than 6 million Canadians aged 15 and over (22% of the population) identify as having a disability, and it is expected the actual numbers are higher.
- Only 59% of Canadians with disabilities aged 25 to 64 are employed compared to 80% of Canadians without disabilities.
- Persons with disabilities earn less than Canadians without disabilities (12% less for those with milder disabilities and 51% less for those with more severe disabilities) and are more likely to live in poverty.
HOW YOU CAN BECOME AN ADVOCATE FOR ACCESSIBILITY
BECOMING EDUCATED IN ACCESSIBILITY
To help you learn more about accessibility, click on the infographics below.
TREAT ACCESSIBLY® MOVEMENT
In 2018, RE/MAX INTEGRA partnered with the grassroots movement Treat Accessibly to help them make trick or treating possible for all children and adults with disabilities, by removing barriers that make getting candy difficult for those with disability challenges (e.g. staircases, steep or long driveways, strobe lights or loud noises, crowded front entrances, narrow pathways, etc).
When a homeowner puts the Treat Accessible Accessible Trick or Treating® sign on their lawn, they are making a commitment to make their property accessible to everybody on Halloween. As a RE/MAX Agent, it is important to share these signs with your clients and community so they can place the signs on their front lawns in the weeks leading up to Halloween. More than 40,000 homeowners across Canada have picked-up a Treat Accessibly sign in the last 2 years, and the program continues to grow.
We are excited to share that this year, Treat Accessibility has partnered with a global brand to bring greater mass consumer awareness to Accessibility Inclusion through their Halloween movement. The message of Treat Accessibly and Accessible Trick or Treating will be highly visible in promotional campaign across Ontario, Québec and the Atlantic region.
Homeowners will be encouraged to visit TreatAccessibly.com in all advertising where they will be invited to contact a RE/MAX agent – the exclusive distributor of the FREE Treat Accessibly Accessible Trick or Treating lawn signs – to secure their sign. In addition to creating a lead generation funnel for you, this is a gigantic step toward our goal of creating one Treat Accessible home for every disabled child in Canada (400K).
TREAT ACCESSIBLY 2021: HOW TO GET YOUR SIGNS
Each RE/MAX office in Ontario and Atlantic Canada will receive a shipment of Accessible Trick or Treating lawn signs. Additional signs will be available to purchase through a portal, starting September 1.
REMOVE BARRIERS IN YOUR BUSINESS
To help you and your office remove barriers in your business, we encourage you to join RE/MAX INTEGRA and apply for your Rick Hansen Foundation Accessibility Certification (RHFAC), which certifies your building and sites as accessible to all. To learn how to receive your RHFAC, and better understand identifying and removing barriers for your community, please visit https://www.rickhansen.com/become-accessible/rating-certification.
We encourage you to join us in becoming advocates for accessibility and to continue to actively work at removing barriers and promoting inclusiveness in everything you do!
MORE RESOURCES TO USE: