With the initial uncertainty of COVID-19 now passed, we are moving into a new phase wherein people are adjusting to and embracing a new sense of normalcy. Having been deemed an essential service from the onset of COVID-19 government-mandated restrictions, RE/MAX continues to be there for people who need to buy or sell a home.
Our new campaign is centered around this very concept: RE/MAX IS THERE. This message will be central to all marketing communications as we navigate through these ever-evolving times. RE/MAX IS THERE aims to reassure consumers that RE/MAX has the tools required in order to help them transact effectively and safely while respecting the new government mandated social distancing guidelines.
The creative, which will be live across digital on May 6, showcases how RE/MAX is there for consumers through functional messaging. The creative assets convey the practices of a RE/MAX agent that are crucial now more than ever before, including Virtual Consultations,Virtual Tours & Showings, Paperless Transactions and Contactless Closings.
Our campaign’s target audience consists of both casual browsers and urgent buyers and sellers – those who need to buy or sell as a result of circumstances related to COVID-19. Due to a significant increase in digital media consumption, our campaign will live solely in the digital landscape, specifically on YouTube, Google, and Social platforms.
Pivoting our brand message slightly will continue to position RE/MAX as the number one brand in real estate, with the agents who will be there to help consumers successfully maneuver through the home buying and selling process despite current societal challenges.