Coming out of a record-breaking summer of transactions, we are eager to help maintain the incredible momentum achieved by you, our Network of Brokers and Agents, into the fall and winter months. Keep your eye out for our Fall Marketing Campaign, which went live October 7th and will run for the next few weeks! Above-benchmark results from our Summer Campaign helped to shape Fall’s upcoming media activity, with presence continuing in OOH, Social Media, and Digital Video.
THE RE/MAX BRAND - AS SEEN EVERYWHERE!
Our seasonally-refined campaign, complete NEW & refreshed creative across all channels, includes the following elements:
Out-of-Home: We’ve made a large investment in high impact billboards to drive mass awareness and reach of brand messaging, and we are introducing our NEW mobile retargeting tactic; every board on our OOH plan will be geo-fenced and capture users who will then be retargeted on their mobile devices, allowing us the opportunity to maximize frequency to consumers!
Digital Video – YouTube: YouTube is our tried and true performing tactic, which includes exclusive data targeting capabilities unique to Google platforms. Content will include a combination of :15s video retargeted to a :6s video to completion and retarget those viewers with the :6s video
NEW – Pinterest: We are introducing NEW MAX VIDEO content on Pinterest, optimized for mobile which will take up full-screen real estate (similar to Stories via Instagram).
Don’t forget to download & share these new assets to your social media channels, which are now available in the Marketing Resource Folder!
If you have any questions about our media strategy, where to find assets or just want to send a picture of our brand in market, feel free to reach out to me at [email protected] or our Digital Marketing Manager, Amanda Zdelar at [email protected]