Diving into the world of Real Estate can be the most exciting yet daunting thing you can do. It’s one of the most thriving yet competitive industries, and it requires a lot of self-motivation and dedication to succeed. However, it can also be one of the most rewarding professions out there. Whoever told you that this career would be about buying and selling houses was not speaking the truth – you are making a difference in people’s lives by helping them achieve their home ownership dreams.
One of the biggest transitions for people who come from the working world is to adjust to becoming self-employed – this means YOU are now accountable for yourself. Each action needs to be carefully thought out and planned with a goal in mind. You’ve already taken one right step in the direction of success by joining the number one Real Estate Brand in the country, and you can proudly associate yourself with RE/MAX where we pride ourselves in the quality of services we provide for our clients. However this also means that your clients will have certain expectations that you need to meet because that’s what the brand represents.
Let’s explore some of the top ways you can get started this year if you are brand new to Real Estate:
Educate Yourself: Familiarize yourself with the structure of the Real Estate industry in your region. Whether it’s the Real Estate council, or your local board, you need to know all the rules and regulations pertaining to the industry in order to protect yourself and your clients when you are out in the field.
Prioritize: You are running a business of your own now where you will be responsible for a variety of tasks that need to be completed. Make a list of all the things you need to do on a regular basis and divide up the tasks into order of importance and how much time you should be dedicating to each. Typically you have money-making activities which include showings, client appointments, listing presentations and most importantly prospecting! This is where you should be spending majority of your time. Don’t get too caught up with working on your business and getting ready to get started.
Strategy: You need to be very clear with what you are looking to achieve out of your career in Real Estate. The most important goal to set is your financial goal, which will lead you to determining the number of transactions required. This in turn will lead you to planning the activities that you need to undertake. Start with a goal and work your way to a task log, which will help you achieve that goal. Remember, having a plan and being strategic about all that you do will be crucial to your success. It’s very easy to get overwhelmed, lost and stray from what you actually should be doing. Put your head down and FOCUS.
Develop your Marketing Presence: To be seen and known is one of the most important aspects to gaining success in this industry. Explore all the avenues that make sense for you and make sure you are visible and position yourself as an expert on them. Be mindful and keep consistent in your brand and your voice across all platforms!
Target Market: This is KEY! Remember, you can’t be everything to everyone. As a beginner in the industry it’s easy to just “go wherever there is business” but this will not take you far even though it may seem the easy route. Be prepared to carefully choose a target market either demographically or geographically and focus on them. Do all the research you need to do on your target market and become the expert. This will help you to tailor your goals and marketing strategy, which will make it far more effective!
1.) Learn to do a Comparative Market Analysis
2.) Invest in a CRM: Organize all your contacts new and existing into a customer relationship management system.
3.) Familiarize yourself with opening all types of lock boxes (You’ll thank us later!)
4.) Go Paperless: Try to download apps that will help you in going paperless. Evernote is a great starting point!
5.) Network with everyone! All other professionals within and outside our industry. You never know where the next referral will come from so network away.