Our new Fall Media Campaign hits the market starting September 3rd through October 28th.
Similar to the 2018 Spring Media Campaign, the elements of this eight-week campaign will include: Billboard advertising, Digital and Social Media, and Print. This omni-channel approach is designed to give our consumers a consistent brand experience across a diverse range of advertising mediums – ensuring we hit our target consumer.
We want RE/MAX to be seen from just about everywhere so consumers think of you first, even when they’re on the road! The feedback we received from the Spring campaign showed the billboards were appreciated for keeping top-of-mind awareness, but many were not in the best spots. We’ve listened to this feedback and adjusted our strategy.
The fall campaign will include fewer billboards, but in highly visible locations for greater impact. Locations include three super billboards on the Gardiner Expressway in Toronto. These big and bold advertising mediums are aligned to match the strength of the RE/MAX brand. You’ll also catch these ads on bus boards, and street-car kings in select markets, with a look and feel reflecting the fall season.
DIGITAL & SOCIAL MEDIA CAMPAIGN
Our Spring Media Campaign results have cued us to increase our digital spend. You’ll notice an increased RE/MAX presence on Facebook and YouTube. We’ve also enhanced our videos and ads to make them more engaging. We are also introducing clients to a new video spot reflecting the “uncertain market” some are facing. Because our Spring Campaign mobile ads proved to be a huge success, we’re continuing this for into the fall with mobile ads, targeting consumers through a combination of behavioural, contextual, demographic and geo-targeting. That means more visibility for you and the RE/MAX network.
15-Second Spot Examples
Mobile Ad Examples
The neighbourhood expertise that a RE/MAX agent has is a powerful differentiator from the competition. That’s why we will be releasing a three-month print campaign in Toronto Life, including domination of the October “Neighbourhood Ranking” issue – historically Toronto Life’s #1 best selling issue. Toronto Life is also one of the few magazines with subscription rates going up, not down. In addition to Toronto Life, once again we’ll be running a four-week Luxury Collection campaign in the Globe and Mail.