The term “accountability” often carries a negative connotation. It brings up images of a strict boss telling you what to do and waiting to reprimand you if you make a mistake. In real estate, however, there is no boss (except maybe your clients) that is going to tell you what you need to do on a daily basis.

When it comes to accountability in real estate, the onus is all on us.

Jim Rohn said it best when he said, “Time is more valuable than money. You can get more money, but you cannot get more time.”

We are all given the same 24 hours in a day…but have you noticed how some agents are just able to get way more done? And how they have more free time for family and friends and make more money? There’s a reason for that… time management!

This is often easier said than done, but when you take the time to write out a schedule it will give you the road map to your work-life balance and ensure you stay accountable. So how do we stay motivated and accountable in an industry full of distractions?
Here are my top tips to keep yourself accountable:

1. Prioritize

The typical work day of a Realtor is becoming more complex and demanding by the day. The multitude and variety of tasks can become overwhelming; many agents are unable to handle the demands of their clients and the stress which results in a dip in their productivity. Prioritization skills become a handy tool in such cases and allow you to plan your day in a manner that not only increases productivity, but lessens stress by providing you with a better work-life balance.

You may have heard of the 80/20 rule before. In the real estate business, 20% of your efforts will account for 80% of your results. And that means that unfortunately, 80% of what you do only accounts for 20% of your results.

Make a list of the activities you do in the course of a week, and ask yourself: what activities are vital to your success?

The key to becoming a highly successful real estate agent is to define that 20% and focus on it. That 20% should include things like prospecting activities, past clients – particularly those who give us referrals, and any aspect of your business that gives you a high return on investment. The 80% that yields us less results includes things like paperwork, unmotivated clients and unnecessary meetings. These are usually the things that suck up most of our time and yet, they don’t lead us to making more money.

Make a list of the activities you do in the course of a week, and ask yourself: what activities are vital to your success? Which ones are jobs that could be done by someone else or even automated? Once you have those activities categorized, you can then focus your efforts on the things that are going to increase your productivity. When planning your day and week, assign a priority number to all the tasks on your to-do list and make sure the most important tasks get done first.


2. Have Systems

To build systems within your business, there should be a process for pretty much every aspect of your business. These processes should be written down and having them in the form of a check list can be particularly helpful. One of the great benefits of having a written process, is that if you hire an assistant or decide to grow a team, these become very handy when teaching them the processes of you business and helping keep them accountable. In addition, when it comes to having good systems in place, you will find that automation becomes an integral part of your systems.

An advantage of technology is the ability to automate a multitude of simple tasks. Things that used to just take up time can now be automated so that you have to do little to nothing to have things happen. These can include things like pre-scheduling e-mails, having an auto-response feature for leads or even pre-scheduling social media posts.


3. Time Blocking

It can be very easy in this industry to let our business run our lives and take over. But if instead we decide to treat our business like a business and schedule our activities using time blocking, you will find that you can actually spend your time wiser and much more efficiently. Things will get done better and faster.

Time blocking is like a muscle to be trained. It is a process of revision, review, and patience.

So what is time blocking? Time blocking is merely the predetermined placement of specific actions in specific segments of time. You select in advance what action or activity to engage in during that time frame. This should include both Personal and professional activities. Time blocking is like a muscle to be trained. It is a process of revision, review, and patience.

Draft your initial schedule using the steps and techniques I’m about to share with you. Then check your progress each week to assess how well you adhered to your schedule. The key is to stick to the schedule you set and revise it when necessary.


The blog post above was written by Ontario-Atlantic Training Specialist Amanda Ward!

Amanda Headshot

Amanda Ward

Learning and Development Specialist

RE/MAX INTEGRA, Ontario-Atlantic