This spring, we were excited to once again partner with The Globe & Mail to publish luxury listing ads under The RE/MAX Collection brand. The purpose of the campaign was to increase listing exposure, brand awareness and recognition, as well as solidify RE/MAX’s position in the luxury space.
The campaign ran for 7 weeks, April through May, in the Saturday News edition.
Circulated to over 700,000 locations (individual subscriptions, offices, stores, hotels etc.), with nearly 7MM in readership across Ontario, it was one of our best seasons yet!
Anyone interested in having their listing featured was required to fill out a form for consideration. Throughout the campaign we received over 100 luxury listings requesting to be featured in the full page, full colour listing ad.
Below, you’ll find all of the final ads published. Take a peek!