This year has proven anything but ‘typical’ for our Marketing Team. We’ve been challenged to act more fluidly than ever before, and continue to adapt to changing market circumstances. As a result, we are preparing to launch our back-half National Marketing Campaign earlier than in previous years. We are pleased to announce that Our National consumer-focused campaign will launch in mid-July, across OOH and digital platforms.
Despite changing media landscapes, the objective of RE/MAX brand marketing campaigns is consistently unchanged: to generate leads and prospects for our network through strategic media placement and creative we know will resonate with prospective buyers and sellers.
Our hope is to empower our network to leverage our new RE/MAX brand creative assets via owned channels as a means of cohesively launching in-market in a unified approach, on both a national and local level. Through mobilizing the power of our network, we will launch our National Campaign in solidarity, on both a national and local level. Stay tuned for updates, coming soon!
THE RE/MAX BRAND - AS SEEN EVERYWHERE!
Social – Facebook, Instagram and Twitter: Leveraging short video, static ads and content we will be targeting custom audiences – all in an effort to generate leads and increase brand favourability.
Digital: Long-form video ad placements across premium networks will work in tandem with our social media ads to reach existing audiences at scale, while helping to identify new audience segments.
Out-of-Home: One of our largest investments in high impact billboards (OOH placements) in years will allow us to drive mass awareness and reach of brand messaging, while programmatic digital out of home will help to drive connection throughout our consumers’ daily routine.
Mobile: The Score Partnership, new this year! A combination of video, display, and homepage takeover units designed to drive awareness and consideration of RE/MAX in a premium sports environment for fans via the most popular mobile sports app in Canada.