Coming out of a record-breaking summer of transactions, we are eager to help maintain the incredible momentum achieved by you, our Network of Brokers and Agents, into the fall and winter months. We are therefore excited to announce the launch of our Fall Advertising Campaign, which will run for six weeks beginning on October 7. Above-benchmark results from our Summer Campaign helped to shape Fall’s upcoming media activity, with presence continuing in OOH, Social Media, and Digital Video.  

Our seasonally-refined campaign, complete with refreshed creative across all channels, includes the following elements: 

SOCIAL – Pinterest

  • Mid-funnel marketing objective, wherein ads will drive traffic to remax.ca 
  • DIY searches see spike during October for Fall Holiday events – we want to be present on the leading DIY platform
  • 9.4MM Est Impressions

DIGITAL VIDEO – YouTube

  • Top-funnel marketing objective, meant to increase overall reach and frequency on platform while accessing Google’s affinity and life stage targeting capabilities
  • YouTube is our tried and true performing tactic, which includes exclusive data targeting capabilities unique to Google platforms
  • Content will include a combination of :15s video retargeted to a :6s video to completion and retarget those viewers with the :6s video
  • 4.1MM Est Impressions

NEW! OOH+Mobile Retargeting

  • Top-funnel marketing objective, we will continue our presence in OOH as an efficient mass awareness driver  
  • Every board on our OOH plan will be geo-fenced and capture users who will then be retargeted on their mobile devices (ie, people who drive by the OOH ads will be captured and retargeted via mobile banner and interstitial ad units), allowing us the opportunity to maximize frequency to exposed audience segments within relevant environments
  • 83 boards total, 51.7MM OOH Est Impressions, 1.8MM mobile retargeting Est Impressions

NEW! Creative

  • Creative will aim to demonstrate the importance of having the most experienced Agents in the industry to buy/sell your home!
  • Reassure consumers as to why RE/MAX is the only option to consider when buying or selling in this unique market (versus the competition)
  • Ensure creative is seasonally relevant in tonality