This year’s Advertising campaign will launch on February 24, offering a truly integrated approach across both traditional and non-traditional mediums. The goal of the campaign is to ensure the RE/MAX brand remains top-of-mind for Canadian consumers. No other brand in Canada can compete with us when it comes to brand awareness, and through the combined launch of content, digital, and out-of-home, with the addition of net-new creative, we are confident the RE/MAX message will remain top of mind throughout our Ontario and Atlantic regions.
“Don’t worry we’ve done this a million times”
At the center of the campaign are 10 new attention-grabbing concepts that focus on the unmatched value that RE/MAX agents provide to their clients, all while ending with the reassuring tagline.
USE THESE VIDEOS IN YOUR MARKETING
One of the benefits of being with RE/MAX is that your marketing toolbox is already filled to the brim. Customize these videos by adding your name, contact information and photo to the end of these spots. Then sShare these videos on social or include them in newsletters – they are a great way to bring the brand front and center with your network in an engaging way.
CREATE YOUR OWN CUSTOM COMMERCIAL
In 3 simple steps, this online tool enables you to easily create a high quality video that shows off your experience, tools and personality – ready to be shared on your social media channels. Last year, RE/MAX agents created more than 50,600 personalized commercials that connect with new and existing clients.
THE RE/MAX BRAND - AS SEEN EVERYWHERE!
Social: leveraging short video, static ads and content we will be targeting custom audiences on Facebook, Instagram and Pinterest – all in an effort to generate leads and increase brand favourability.
Digital: long-form video ad placements across premium networks will work in tandem with our social media ads to reach existing audiences at scale, while helping to identify new audience segments.
Out-of-Home: High impact billboards (OOH placements) will allow us to drive mass awareness and reach of brand messaging, while programmatic digital out of home will help to drive connection throughout our consumers’ daily routine.
Search Engine Marketing: An evolution of our search efforts will allow us to maintain momentum into 2020, ensuring the RE/MAX is present when real estate intenders are looking for us, or for our competitors.
CONNECTING WITH HOME BUYERS AND SELLERS IN MEANINGFUL WAYS
Saying we’ve “done this a million times” is one thing, but proving it another. Through a paid content & community management strategy, we are aiming to connect with home buyers and sellers in more meaningful conversations online. This will allow us as a brand to build trust and credibility with our consumers while gaining invaluable behavioural insights through an always-on, conversational approach to social media.
TRY IT YOURSELF - SHARE ONE OF OUR 350+ ARTICLES FROM THE RE/MAX CANADA BLOG
Use the content from blog.remax.ca to spark some conversation or educate your network. This content is yours to use and from buying and selling advice, to home staging tips – there’s plenty to choose from.
Experience the power of the RE/MAX brand in your markets starting February 24, but don’t forget to leverage the Marketing Toolbox all year long. There are always a variety of social, digital and video assets at your fingertips at remaxmarketing.com.