As we approach our 2021 Spring Market, consumers are looking to work with Agents that can offer them trust & experience throughout the home buying/selling process. Now more than ever, it is important to leverage the reputation of the RE/MAX brand and have it displayed proudly on your yard signs. Being the most recognized, trusted, and a purpose-driven brand worldwide, the RE/MAX brand allows your clients to be trusting and confident in your business.
While some Agents continue to market their own brand on their yard signs, we encourage them to consider all that RE/MAX red-over-white-over-blue has to offer to the success of their business. The following infographic helps emphasize the importance of representing the RE/MAX brand in comparison to an Agents personal brand.
To help emphasize the effectiveness of the RE/MAX branding, we analyzed our 2020 data of Agents with and without RE/MAX branded yard signs, to compare the results it had on their business. Data shows that Agents who represent RE/MAX proudly on their yard signs are continuing to grow their business and have found more success than Agents who do not.
Check out some more of the following results found from the analysis:
- Agents who used red,white, and blue RE/MAX yard signs sold 4x the number of homes vs. agents who did not use RE/MAX brand yard signs.
- Agents who used red,white, and blue RE/MAX yard signs sold $22 million more in volume agents who did not use RE/MAX brand yard signs.
- Agents who used red,white, and blue RE/MAX yard signs made over $300k more per year than agents who did not use RE/MAX brand yard signs.
- Agents who used red,white, and blue RE/MAX yard signs get 20% more per listing than agents who did not use RE/MAX brand yard signs.
(RE/MAX INTEGRA Yard Sign research, 2021)
Continue to build your business and find success by leveraging our reputable brand, and use it across your yard signs and marketing material! Check out the following social tiles that reflect this data that can be shared internally amongst your office social page and fellow Agents.
If you have any questions, please contact our Brand Compliance Manager, Sivani Vinayaga [email protected].